Sunday, 26 January 2014

Focus groups

I am going to ask a few people to be involved in a focus group where I will present to them the ideas that I would like to use for my music magazine. I am going to show them a various front covers, contents pages and two page spreads. 

My aim of the focus group is to find out which pop magazines they prefer this will enable me to learn more about my target audience. I am going to ask a few female students who attend my school. The age range of the students who I am going to ask is perfect as they are the right target audience for my magazine so i should get an acceptable and appropriate response. 

What am I looking for?

I need to make sure that I choose the right font for the masthead for my music magazine because this is what attracts the audience to look at the magazine in the first place. So therefore I am going to present to them the 3 fonts which I have considered to use for the masthead. I would like to know which fonts they like and dislike with reasons so I can get a detailed response which would help me decide and convince me which font I should defiantly use. 

I am also going to show them a variety of front covers, contents pages and two page spreads from other pop magazines and I would like to know what features stand out and draws their attention and why. For example choice of images, language and colours. This would help me choose which features I would need to include in my music magazine. I think it would also be important to ask them things that they dislike about the magazine as this would assure me not to use those things as I do not want any flaws to my magazine. 

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